10 Reasons Why Websites Don’t Work
So everyone is a critic, and rightfully so. That’s why its important to stay ahead of the curve. But there a few objective facts that are undeniable as to why a website is just plain awful. Check it out…
1. Unresponsive to Mobile Devices. Face it, everybody has a smart phone, and people with smart phones may have a tablet of some kind. Make sure your website functions properly on EVERY device.
2. Bad Visual Design. Nobody wants to visit a website from 1998. Period.
3. UN-updated. Thoroughly maintain your website and make sure all of your info is up to date and worth reading. Don’t forget to proofread either!
4. Invisible to the Search Engines. Make sure your site is registered with search engines and has enough valuable keywords to be placed on the first or second page if possible. This also means adding fresh, new content that offers answers to people’s search queries.
5. No Functionality. Its great to have an amazing looking website, but if it lacks business value then you need to reorganize a few things (everything). The user interaction with your website needs to be intuitive and easy to navigate. Make it simple for the user to engage with your site. After all, you want people to return, right?
6. No Credibility or Authenticity. It can be hard for most people to find a site they can trust. Make sure you are presenting your business or product in a legitimate fashion with all of your procedures and policies clearly visible. Be THE authority on the subject.
7. Advertising Black Hole. Its great to generate revenue through advertising, but don’t go overboard. Your ads should be limited and catered to the type of audience you are trying to reach. People will click away when distracted by too many irrelevant ads.
8. No Call to Action. Let your user know what you want them to do when they visit your site. Have an obvious navigation for each page and direct them to your service.
9. Spending Too Much Money. Everybody wants a flashy and unique website, which can be quite expensive. If you spend too much money on start up, there might be nothing left to support your website. Be focused and plan ahead for any maintenance.
10. Understand Visitor Needs. Look at your site’s statistics. Find the most visited section of your site and expand on it to further the visitor’s experience. A feedback or contact section can greatly increase communication and improve the user-website interaction.
Don’t let your site drift into the internet void. Be serious about its design and make sure its development is thorough.