Imagine you own a store. In order to make sure you have the best store you can, you make sure your store looks good, is fully stocked, and is something that your customers are going to like and come back to. Your business’s website is just like a store and most likely, your website is the first thing that people will see when they are considering your company for whatever it is you do. So your website should be at it’s best.
Not everyone is the greatest at designing and building websites; some of us wouldn’t even know where to begin. And a lot of good, professional website builders are really expensive. Luckily, there are ways to improve your website that are simple and cost-effective, so your site can start making a profit instead of draining your pockets.
Start off by fixing up your homepage.
This will be the first thing your potential and returning customers or clients will see. You want it to look professional and put together, not like a Popsicle stick diorama you forgot about until the night before it was due. Your homepage should have three key elements to it.
- A one-line summary or statement of what you offer. This can be in front of your company’s logo or placed somewhere else, but it should be in a place that people can easily see and read it.
- A compelling call-to-action for what you want your visitor to do once they are on your site. Give them a little nudge in the right direction.
- A strong visual appeal. Your site is a representation of your business and you want people to like your site. If it looks good, people will remember it.
Give people something of value.
Make sure you have interesting, relevant, and compelling content on your website. Create content regularly, not just once in a while. Keep things fresh and up-to-date; you don’t want your site to be outdated. Good features to utilize on your site are:
- A blog. Update it frequently with quality posts that visitors will enjoy reading.
- Articles. These could be industry case studies or white papers of interest to your customers.
- A ‘Reviews’ section. Review products that are related to what your company does or sells.
- Offer ‘Useful Tips’.
- Any other resource that will provide value to your website.
The ‘Trust Factor’.
Visitors to your site need to trust your company or they won’t want to use your services or purchase your product. Your site can gain their trust. Make sure you have these things visible and easily accessible on your website:
- Your company name, address and contact details.
- The company registration number. Customers will feel reassured because they can check out your business through official channels if they want to.
- Testimonials. Customers are more likely to believe other happy customers.
Those are three easy and cost-effective ways to improve your website. You don’t need to go out and hire a specialist for a bunch of money or even know how to do a lot of programming or web design. You’ll be glad you’ve used these tips once your site helps your business to become a success.
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