When we talk about SEO, we spend a lot of time doing myth busting, quite frankly. Not only is the world of SEO changing, all the time – there’s also a ton of misinformation out there.
Is SEO important? Yes. It’s essential. It is easy to do? It can be. But it requires patience. There are no overnight success stories when it comes to SEO. If you want your website to rank higher than the competition, it takes work and it takes time.
Most of all, it takes….integrity. If you’re looking for short cuts, if you’re looking for loopholes and workarounds and ways to game the system or buy you way to the top of the list – you will fail. It can’t be done. Not anymore.
An entire industry grew up around the idea that there was a way to fool search engines into thinking that a low quality website deserved to be at the top of the search engine results. You could actually do this for a little while if you were clever and had the time. You could hide keywords all over your site to make it look like you had really good content. And you make a site look important by manufacturing links to thousands of other sites. There were all kinds of tricks. The bottom line today is, that doesn’t work. You can’t fool Google. All cares about is making sure it delivers the best possible results for any given keyword. If you want to be ranked at the top today, you won’t be there unless you deserve to be there.
It’s clear that you can’t do anything fake anymore, and you’re going to get penalized if you’re generating spam. But you still have to do SEO in the purest sense of the term. And by that, I mean you have to do things to your site so that Google can see it and can determine whether or not it’s a good match for what people are searching for.
If you do SEO in a dishonest way today, you’ll get penalized by the search engines. But here’s the thing – if you do not do any kind of SEO whatsoever, you will get ignored by them. You’ll be invisible. Which actually may be worse. And th
Why does a website need search engine optimization? Why is search engine optimization something that you need to spend time and money on. That’s
In a perfect world, you ought to be able to launch a website, tell Google what your site is all about, and then Google will serve it up to people when they search for you.
Well, that’s pretty much what DOES happen. It’s actually almost that simple. Where it gets complicated is when we acknowledge that human beings aren’t the ones reviewing websites and cranking them based on their qualities. Obviously, there are too many websites for that. This is a job that little web crawling robots do. So in order
unch websites, but we fail to tell Google about it properly. We fail to build a website in such a way that Google’s robots
There are so many myths, so many perceptions out there about what SEO is and what it isn’t. It’s not something you can define in ten words or less.
Search Engine Optimization or SEO as people call it, is one of those funny things.
I looked at a website the other day as a favor for a friend. This was a site for a medium-sized company based here in Dallas. They have a lot of competition in their industry and their sales force does an enormous amount of cold calling. And in the business they’re in, that’s still very effective. But in their case, they were hoping their website could do some of the prospecting for them, but they since they had launched it they hadn’t received a single phone call or email from the public. Just nothing. So I looked at this site and right away it was obvious what the problem was. Incredibly simple. The site was Flash animation – which is out of date now. Used to be the latest thing, but Google’s search bots can’t see it, so they can’t idex it. That was the first problem. The second problem is, whoever had built their site had failed to tag any pages with key words. And by that I mean the search terms that Google would
We tend to get two different reactions when we talk about Search Engine Optimization. Either it’s SEO? I don’t know what that is, and I don’t want to know – it’s all too confusing. Or, it’s SEO? Oh yeah, I know what SEO is, and SEO is dead, so I’m not going to do it.
Just about the time everyone who needed to do some SEO finally figured out what SEO is, word got out that SEO was dead.
There are a lot of myths out there about SEO.
When we tell people that we do SEO we want to take them by the hand and reassure them.
Create content in many different forms including blog posts, articles, press releases, product reviews, industry reports, video, images,slideshows etc. Just make sure you are taking good care of your target audience. You’ll continue to earn links.