Why should I have web video on my website?
First of all, the question should be “why shouldn’t I have a video on my website?” not the other way around. Nothing is more effective in distributing knowledge AND making sales than a web video. Absolutely nothing. If I didn’t make it clear in this blog, I am saying it again: Web videos kick marketing ass!
Web videos accomplish everything that you want your website to convey. They grab the viewer’s attention from the getgo and keep them interested in the message. Watching a video will increase the recall rate of your viewers as well as help them navigate through your site. You do not want the visitor thinking “where the hell am I?” or “what site am I even on?”.
Give the people what they want and give it to them fast. Do not linger around and wonder what their next action will be. Put all of the right information into the web video and leave them craving more. Keep it short and sweet. Do not put any prolonged and boring “Bueller” material in the mix. Enrich the web video with content that will amaze the viewer. The material will not only educate the viewer about your company, but will give them that “inside knowledge” that everyone is out to find. Apply a video on the homepage and you will have yourself a gold mine.
J.T. Moore, CEO and Founder of Killer Production, was interviewed by Olivia Oslin.
I love your writing style – how you just say way you mean!
Great Job
Karen
Great post! I love how you brought home your point about using web videos. It’s true they kick some serious butt in the marketing world and they’re so much easier to give to customers than a wordy brochure.