Dallas Video Production FAQs #12
Where should I put my video?
EVERYWHERE. There are endless places to put your video. Put it on all of them. Make your video as obvious and clear as possible. Put your web video on the homepage of your website; that’s as obvious and noticeable as it can get. It needs to be the focal point of your website; the top left corner is THE spot.
Upon entering the site, the viewers will be greeted by a video that showcases your business practices and gives them a taste of what you can produce. It immediately grabs hold of the viewer’s attention, keeping their eyes glued to the screen. This initial gain onto your website will help your viewers to recall what they just viewed and will also help them navigate through your site with ease. We suggest that you put more than one video on your website to keep the viewers engaged and wanting to know more.
After they see how one web video works, chances are they will search and watch the others as well. Because people lose interest in things so quickly, it is very important to keep their interest flowing. Web videos are the answer to keeping the interest alive. Put whatever you want on your website, but if you really want to make a statement and stir the pot, absolutely put a web video on the homepage. Go other routes as well and launch your video in articles, on video sharing sites, link it to emails, and launch it on YouTube. The more area you cover, the better chance you will have. Without a web video, your viewers will lose interest quickly.
J.T. Moore, CEO and Founder of Killer Production, was interviewed by Olivia Oslin.