Dallas Video Production FAQs #14
Why should I have video on my website?
First of all, the question should be “why shouldn’t I have a video on my website?” not the other way around. Web videos accomplish everything that you want your website to convey. Videos sell and educate the material that is given. In doing so, they establish your company as professional and create sales.
They grab the viewer’s attention from the get go and keep them interested in what is being conveyed. Watching a video will increase the recall rate of your viewers as well as help them navigate through your site. You do not want the visitor thinking “where the hell am I?” or “what site am I even on?”. Give the people what they want and give it to them fast. Do not linger around and wonder what their next action will be.
Put all of the right information into the web video and leave them craving more. Keep it short and sweet. Do not put any prolonged and boring “Bueller” material in the mix. Enrich the web video with content that will amaze the viewer. The material will not only educate the viewer about your company, but will give them that “inside knowledge” that everyone is out to find. The video is supposed to convert visitors to customers and if executed correctly, the video will do just that. Apply a video on the homepage and you will have yourself a gold mine.
J.T. Moore, CEO and Founder of Killer Production, was interviewed by Olivia Oslin.