We would like a sales web video, but don’t have a creative idea yet, can you help?
Absolutely. Supply us with your website content, any literature that needs to be read, and a list of features, advantages, and benefits of your company or product. Help us help you. The more we know the more we can create. This is a collaborative process, not a one-man show. We cannot complete this without your input. It is nearly impossible to create a plan without your …
…knowledge and expertise. You are the experts about the company, not us. Would you write a script about a video production company without knowing the first thing? No, and vice versa. Once a plan is in order, a well-written and nicely composed script needs to be created. The script is the most important aspect of video production. Without a good script, you are S.O.L. Creativity takes a back seat in this process. More often than not, the use of creativity in a web video ends up being really wrong instead of right. Those companies that want a super creative video will end up spending more money than you could imagine. Most businesses follow the instructions to create a well-constructed script anyway to ensure success. Save yourself a ton of green and write a script that opens with a hook, includes features, advantages, and benefits, and ends with a close.
J.T. Moore, CEO and Founder of Killer Production, was interviewed by Olivia Oslin.
Writing scripts are a lot harder than most people think. Awesome post.
So you’re saying that a sales video doesn’t need to be creative, just to the point. Makes sense!