Dallas Video Production FAQs #5
I have video on YouTube…why should I have it on my website too?
YouTube is the second largest search engine, but it does not cover all of your bases. YouTube does create more hits and action regarding the video, which will aid in its rankings. But, linking your YouTube video onto your website screams “amateur.”
It is extremely unprofessional to link the video to your website unless it is embedded in an article, blog, or social media platforms. If using the video to promote, by all means take that route. Say someone stumbles upon your website and is looking for more information or an example of your busines and they cannot find what they’re looking for on the actual website. That’s not good. That is why you need a video on your website.
Yes, they may search YouTube as a second option, but it is still a second option. Give the viewer something to work with. Save them the extra step and put a web video or videos on your website. It will not only show them what you can do, but will also add to your credibility because you are proving your strategies. The more videos that are available to the audience, including one on your website, the more they will surface in search results.
The more they surface in search results, the better the chance of your site being visited. Do I need to continue this pattern? Bottom line, your site will get more action if you input a video. Be a smart business individual and better your chances by using a video on your website in any which way you want. Even better, put it on your homepage.
J.T. Moore, CEO and Founder of Killer Production, was interviewed by Olivia Oslin.