Dallas Video Production FAQs #9
What are some essentials of a good web video?
A good web video consists of a few essential factors. Include these factors and you will not have an issue creating an effective video, unless your head is in the sky. Hit each mark and you will have yourself a crowd-pleasing piece. First and most importantly, create a well-crafted and informative script that sells.
The script is the backbone of the video — the blood and guts — so do not take it lightly. In the script, provide information that answers questions and that doesn’t leave the viewer wondering “what’s next?” or “where do I go from here?” Provide the viewer with worthwhile information that is educational and grabs their attention. You probably can’t make your point in a sixty second clip, so write a script that has enough information for about 3-5 minutes.
After your script is written and the production has begun, focus on the presentation. The presentation of the video should be professional and of good quality. The video should not be cheesy or tongue-and-cheek to where it is unbearable to watch. Make sure that the audio flows with the presentation and that it doesn’t appear as if a five year old did it. To help the professionalism of your video, use a spokesperson to translate the script to your video. A spokesperson is comfortable with being in front of the camera and can convey the information in such a way that really resonates with the viewer. The use of a spokesperson will help the information flow more easily and will help the overall video quality. If you have an individual that is knowledgeable and is comfortable in front of the camera, then cool. But, it is highly recommended you use a spokesperson.
Finally, take into account motivated animation. Anytime a figure moves during the video, it is resetting the viewer’s attention, keeping them engaged in the material. Especially since no one can sit still for more than five minutes, this is majorly important. Make sure that the animation is relevant to the material, however, and does not distract the viewer from the overall message. Fanciness in the video should be the last thing considered. Think about jazzing it up at the very, very end after everything has successfully been completed. These are the essentials of a good web video. Think of these elements as set in stone. Do not change or add anything. In this case, stick to the basics.
J.T. Moore, CEO and Founder of Killer Production, was interviewed by Olivia Oslin.