New, exciting videos are being uploaded every day to various websites. It is not just a few videos here and there, but rather hours upon hours of video content being uploaded. How can a brand video compete with the millions of videos that are currently out there? First of all, a brand video needs to be professionally produced in order to generate any sort of traffic and leads. But it also needs to incorporate certain concepts that help the video rise to the top of the charts above all of the rest. These tactics have proven to be beneficial to major corporations and will aid your brand video as well.
You always need to keep your brand in mind. Strategize how you are going to get the brand to the top and how you are going to dominate over the rest. Incorporate a social media plan into your brand’s strategy and capitalize on this idea. Combine brand and social. Open up your video to allow comments, questions, and concerns to flood in. Whether the comments are good or bad, all need to be seen and answered. Use this tactic to elevate your brand and your video to the top of the video list. The more discussion about your video that occurs the more chance there is of the video climbing to the top of the charts. Showing the consumers that you care about and appreciate their input will initiate and build trust. Implementing trust in your consumers will lead you to become the expert.
Responding to concerns does in fact help your brand and the consumers, but it does not fully satisfy the consumers. It is necessary to show your followers what you can do instead of telling them. They want to see how your brand is responding to the issue or how the problem is being solved. In doing so gives the consumers insight into your company and offers them a chance to gain knowledge about what is going on. Showing your consumers and not telling them is extremely beneficial for your brand. Create a fun and entertaining video that demonstrates your expertise and also provides the consumer with inside knowledge. Use video content over text every time in order to initiate a reaction or response.
Be sure to publish new content every so often to keep the consumers interest and keep them engaged. This is extremely important to all companies. Providing content one time to your website or social networking site will not be sufficient. It will help jump start your brand, but will not sustain it. The more content that is published and is made live will generate more views and more hits. Fresher content will attract a much broader audience that every company needs, and will draw in media attention. Your main goal as a brand is to draw in a crowd. Once you have an established audience that trusts your brand and the content that is being distributed, then your video will dominate the charts.
Written by: Olivia Oslin
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