Keeping up and checking your social media sites is essential for executing a successful social media marketing strategy. Setting up a site or page is not enough. The sites need to be contributed to on a daily basis, if not a few times a day. The content also needs to be well constructed and well researched in order to be considered worthwhile and bookmarked. Not only that, but reading over other sites and adding input is essential to the marketing strategy as well. Your company needs to make a presence in the social media realm in order to be a successful force and to have loyal followers. All of these tasks can be completed within a few minutes of each day.
Set aside a few minutes to respond to posts, questions, concerns, and comments from fans or potential consumers. Do not leave their comments unnoticed and without a response. They need to feel recognized and as if their time is not being wasted by commenting on your site. Once all of the comments have been answered sufficiently, tend to your own sites by updating posts, statuses, and tweets. To give your own posts some effort and intrigue, think about utilizing a photo to promote a product or service that your company provides. Linking the post or photo to a relevant story can also be beneficial in acquiring a larger audience base. Showing your audience that your company is current on events and the latest technological advances is very important for your credibility and professionalism.
In regards to Twitter, read the latest postings of those whom you follow and find what the trending news is in your field of business. Capitalize on what is trending and add those hashtags or phrases to your content as well. Locate stories on Twitter that have gained recognition and possible “retweets” and think about tweeting that story to your page for referral. Tweet content that is relevant and interesting to your followers. After locating a few good stories and creating your own content, set up a schedule that will dole out these tweets as the day progresses in order for your company to stay on top of social media marketing.
Because Pinterest has become a major social media website, it is essential to also contribute content to this page. Find a few good images that correlate with your brand and add them to your Pinterest account or page so that your followers will notice the pin and have the ability to repin it. This area does not need to be complicated or confusing. The picture that you choose does not need to be super intricate or detailed. It can be something simple and to the point. As long as you contribute something to the page, that should be sufficient.
Finally, stay current on related blogs and what they are saying. After reading the blog posts, add your input to a few posts that comment on topics that pertain to your brand. With all of the input that can be accomplished in minutes, your followers will be more aware of your brand and your network.
Written by: Olivia Oslin
Leave a Comments