How Web Videos Can Convert Visitors into Leads
Placing web videos on your website or on places like YouTube is an excellent way to promote your business and services or products. When a video is put on the web that tells the story of your business or explains all about your many fabulous products and services, the purpose of this video is really to get people who view the video to turn from visitors to your website into genuine leads. This process of converting visitors into leads in the most important part of any web video. Your videos should be created with the idea of turning every person who lands on your site into a lead, which will translate into a sale.
How can you apply the principle of web video converts when making your web video? By always thinking about how your messages in your video should engage and inspire visitors to look further into your products, contact you for more information, or even place an order that day. Videos on the web are the premiere way to generate leads, as long as you create your videos with the idea in mind that you want to influence the visitor to do more than just watch your video. The production is not for entertainment, however it should be entertaining, but it is for getting people so excited about your business and products that they want to know more. A video is not effective if a visitor watches it and clicks off of it after a couple of seconds, or even watches the entire thing but does not try to find out more information. A video is successful if the visitor decides to either contact you through email or by filling out a lead form on your site, shares the video with friends through social media sites or on their personal blog, or purchases products or services from you right away.
Elements that your video needs to have to encourage web video converts are:
- A clear message that relates to your business or explains all of the selling points of your products or services.
- Visuals that show how your products or services work clearly.
- Graphs and charts that tie in to the message of the video and make it cohesive.
- A call to action that explains clearly how visitors can order your products or services and/or contact you.
- Funny or interesting elements that will keep your viewer engaged and will make them want to know more about the business or products.
Using web videos to convert website visitors into customers is possible and is an affordable and effective marketing tool. Visitors to your site will not stay long or give you much of a chance, as web research has proven, so you want to take the opportunity that you have when they land on your page to get them excited and interested in your business immediately. Using web video for converts to leads is a smart tactic and as long as your video is professional looking and well done it will generate interest among visitors and most likely turn them into customers.