Following these video marketing strategies can really help you to increase your return on investment (ROI). Videos online can help you generate more revenue and reach out to new customers.
The standard place for people to put videos on their site is on the homepage, but there are actually so many other great ways that you can use online videos on your webpage and other places on the web that will dramatically raise the amount of hits you get. Placement of videos is key in getting customers to visit and stay on your site, as well as in upselling new products. Here are some video placement strategies to consider:
- Video on 404 Pages
When a visitor clicks on one of your pages that is no longer in existence, a video will be there for them to view about current products, upcoming sales, or anything else that you want to pitch. This is a great tactic and helps to keep visitors from getting frustrated and leaving your site because there are empty pages.
- Video Sales Letters
These letters are just like standard, written sales letters except that they use video to present the information instead of text. These letters will tell potential customers about a specific product or service, why it is worth buying and will include a call to action. These videos can appear on the product web pages of your site and they can be used in other areas of the web, like on YouTube.
- Screencam Videos
These videos appear on your website and show visitors either how to do something, or are selling a product. You can also place them on your social media pages and can put them in the body of SEO articles for even more hits.
- One Time Offer Videos
These have also been proven to be a very effective online video marketing strategy. They are videos that feature one-time offers, which put a sense of urgency in the viewer and will inspire them to buy.
- Video Thank You Notes
This tactic is not as widely known as the above video marketing strategies, but it can prove to be highly successful in encouraging more sales. When someone signs up to receive emails from your business site as a subscriber, a thank you page appears. Placing a video that offers them a special subscriber deal or other discount on this page is a great tactic. The video will tell them how exclusive the deal is because only subscribers get it, and they will be more inclined to purchase after watching this video. Video thank you notes can also be used after a customer buys something from your site. You can offer them discounts on coordinating products or special loyalty deals on the thank you page.
All of the above strategies can help to generate more sales for your business and can increase your ROI drastically. Using online video marketing has been popular for years and continues to be one of the most cost-effective and valuable ways to market your business, products and services.
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