Increasing Interest with Online Video Advertisements
Keeping your viewers’ interests spiked can be a difficult accomplishment with all of the videos and advertisements that are out there today. That means that creating exciting video content is more important than ever, and that includes the advertisements. Without the interest of the viewer, the advertisement and video will not gain hits or generate any traffic. Many businesses and companies are taking every route possible to drive engagement and gain views. Whether it is through a wacky advertisement or action-filled video, they are going the extra mile to get it done. Before going off into the creative zone, use these tips to spike engagement with your viewers.
Input your brand logo into the advertisement, but do not maximize the size of the logo. Discretion is the better part of valor. Use that saying as a rule of thumb. Include your logo within the advertisement discreetly. There is no need to be a loud force in this area. The viewer will notice the logo and will take it into consideration when viewing the advertisement. Your main goal is to keep them interested, not to drive them away from the video.
In regards to online video advertising, the story of the advertisement weighs more than the product trying to be sold. Increasing engagement is the most important factor in this area. Without it, the video will not be successful or influential. With this being said, the audience should feel included with the content that is being presented in order for them to continue to watch the entire advertisement and the video that lies ahead. It is essential to analyze what emotion registers best with the viewers and implement it into the online video advertisement. How an emotion affects the viewer is more important than how it connects with the brand.
The consumers’ interest needs to be spiked immediately. The advertisement needs to have a hook within the first few seconds to get things going. Because attention spans are very minimal, it is crucial to gain their attention quickly so as to lock them into watching the whole advertisement and keep them engaged so that they will want to watch the video right after. To assist with this task, instill an emotional connection into the advertisement that will register with the viewers. Give them something that they want or need.
Add emotion, but also add more than one scene to the advertisement. It is more effective and gives you the chance to add more range to the input of emotion. Instead of implementing one emotion, a few more can be added to increase the engagement and the viewers’ response. Variation is the spice of life; use it sparingly. Be sure to keep the surprise factor to a minimum. If the shock is too much, the video risks not being shared with others. The viewers want to be able to share the video with others. Target the right individuals who will share the video and will also comment on the material. Use all of these tips for your online video advertisement to get ahead of the game.