THE COMSCORE Movie Metrix study in November in the U.S. is now accessible to the public. Within this study, it confirms that at minimum 184 thousand Internet patrons in the United States watched videos in the past 30 days, with visitors in the region of more than 21 hours of video-watching.
The sum amount of viewers in the United States saw over 42 million videos. This is a historical amount, states international web data company ComScore. Furthermore, “Google sites”, headed up by internet video hulk YouTube, retained its position as first place.
However, some things have changed within the past 30 days. The social-media giant Facebook moved up to the second spot in the last 30 days, moving up from its previous position at No. 5. Facebook was ranked third during August, but fell back down to the 5th position in September. This allowed VEVO, Viacom Digital and Microsoft Sites to gain a lead over Facebook during September, but it appears that Facebook has once again regained its coveted position.
During November, Facebook had almost 60 million visitors – very close behind the widespread and leading “Google Sites”, such as YouTube, with a historical record of 161.2 million viewers.
However, the competing video business VEVO is gaining in strength, with a little over 57 million visitors. Following close behind with almost 50 million visitors is Microsoft Sites, and Viacom Digital with nearly 49 million brings up the rear. Web users saw more than 42 billion videos in the last 30 days, which meant that additional ads were being viewed, too.
Over seven billion video commercials were publicized, during October; the majority of these located on Hulu where over one billion deals were presented. Hulu also attained an extraordinary ad rate, calculated at 46 advertisements for each internet visitor.
In October, the total amount of time individuals consumed viewing ads blew through exceeded three billion minutes. Tremor Movie web business ran the advertisements length of time at over 600 million minutes. The business inclusively was rated second in cost per thousand (CPM), and the largest amid internet ad systems/connections, exceeding the 1 billion target.
BrightRoll Video trails behind at third, with almost 757 million, followed by Specific Press reaping in 512 million. The fifth spot is currently held by CBS Interactive, with over 400 million viewers. Of the total American population, fifty-three percent saw Internet commercials in October. This means that roughly these commercials were seen 48 times during that month.
In the meantime, ComScore rated YouTube channel-mate VEVO the principal video company (almost 54 million viewers), Warner Music (with a little over 30.5 million), gaming systems Machinima, Maker Studios, Demand Media, Warner Bros. IGN, Big Frame, and Full Screen.
Who knows what the next study will reveal? If Facebook can jump from fifth place to second over a span of two months, it will be interesting to see what up and coming sites like; Microsoft Sites, VEVO and Viacom Digital end up being ranked next time. Or if in the near future, will Facebook hold the No.1 position over YouTube?
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