We all know that Facebook has become the biggest social networking site to this day. With about 800 million active Facebook users all over the world, it is absolutely necessary to target and use Facebook in any way possible. All businesses need to take this into consideration and sign up for a page today. With the use of a Facebook page, your company is reaching millions of individuals seeking information related to your business practices. You are providing those 800 million with inside knowledge, specific details, and your shared business desires. Those people can access your page anytime, making your company more at hand and on the ball. All social networking sites need to be targeted, but if you are just starting out in the social networking field, start with Facebook. A Facebook page can be dull if the wrong measures are taken. Take into consideration these elements and implement them to your page.
First, be creative. You do not want your page to resemble other business pages and to have the same format. Invest your time and resources into creating a great Facebook page that stands out from all of the rest. Design all the major parts that suit your company’s needs and that will catch the attention of the users. Use those creative juices and think how your company can add something enticing to Facebook. Those on Facebook do not want to see the same thing over and over. Make the page striking and eye bulging so that they will want to stay on the page to see what else it has to offer.
After all of the design features have been established, next is the format. When a Facebook user finds your page, do not use the “wall” section as the landing page. Direct them towards a different section when going to your page to show them what else you have to offer. Provide a new user with a different message compared to those who are already “fans” of your page. New and updated information needs to circulate through your page to keep the user’s interest and afloat with all of your information. Within that circulation of information, consider giving your fans other resources that reach out to the community. By doing so, you are reaching to other potential fans and are offering your fans more inside knowledge.
Give your company a face by using a profile picture. The photo should be large and one of the first things that the user will see when landing on your page. Your fans will want to see photos. Whether it is your logo or a design, be sure to establish some photos on your page. It is visually appealing and entices your fans. Also, consider allowing your fans to upload various photos and allowing them to tag themselves and others in the photos. This will show your dedicated fans and interest in your company. Using this element will immediately add a social hook to your page as well.