Promotional Videos: How to Get a High-Quality Final Product
When it comes to company marketing and promotions, if you are not using web videos, you are seriously missing out. These powerful and functional online videos have a number of advantages, including, but not limited to, higher conversion rates and an increase in customer base. Web users who are looking for fast and resourceful data are on the rise. They are no longer interested in the stagnant websites that only provide textual information. In order to gain your consumers attention and maintain it, utilizing online videos is the way to go.
Online promotional videos are becoming increasingly popular because of their simplicity to observe as well as ability to place your company’s name higher in search engine rankings. The capabilities these videos have to go viral and be shared from user to user are also a serious advantage. With video hosting sites such as YouTube, these videos are accessible to millions upon millions of potential customers. In order to assure your final product is of attention -rabbing, professional quality, keep these tips in mind when producing your video.
- Draft an outline of exactly what information you would like to convey in your video
- Decide how long your video will be
- Decide where your video will be shot (green screen, on location, etc.)
- Use social media to get the most out of your final product
Once you decide on creating a video, you must come up with an outline of the precise message you are trying to convey. Figuring out who your intended audience is and what the overall function of the video will be is the first step. Is this video going to be humorous? Will it be a demonstration of how to use some of your products? Will it be informative on current products or helpful for navigating your website? Deciphering exactly what your viewer is using your video for will better help pin down the main purpose and direction you should take. If your outline is not thorough or well thought out, you are already starting off on the wrong foot. The best way to ensure your video will stay on track is to write a script.
Recent findings demonstrate that most web users usually overlook videos longer than 3 minutes. With our increasingly short attention spans, it is critical to keep your video direct and to the point. The key idea behind creating this video is to spark curiosity in your viewer and motivate them to take the next step. This is another reason why drafting an outline is extremely vital. You do not want to bore your viewers nor take up their valuable time.
After drafting your outline and figuring out how long your video will be, you must then decide on where you want your video filmed. Depending on your desired effect, your video can be shot in front of a green screen or on location. Enlisting in expert help will expand your location options due to their access to professional studios and knowledge with green screens. An expert will also be able to assure the location is free from disturbance or backdrop noise that may disrupt the filming process. Using the right tools and cameras to film your video will also make certain your final product is of high value. Using your cell phone camera is always frowned upon. If you do not have the necessary equipment to produce good quality video, enlisting a professional may be a better and more economically wise choice than purchasing the equipment yourself.
Once your video has been filmed and edited, it is wise to place it on various social networking sites or video hosting sites similar to Vimeo and YouTube. Be certain to insert the URL to your webpage in the videos explanation as well as ending credits. Also including keywords that are specific to your intended audience and business will ensure higher rankings on search engines, leading to more hits on your website. Employing an expert video producer and marketer to assist with the completion of your video can also drastically improve your chances of SEO as well as greater conversions.