Videos, with their ability to express messages through a dynamic means, can now give companies the chance to expand their marketing strategies by reaching out to all new audiences that they might never have been able to reach through any other methods. It’s as a result of these benefits and opportunities that web video production has become a staple in any well-developed marketing program. However, in order to create successful web videos, there are a few techniques that companies will need to keep in mind throughout this process. So here is a list of six important guidelines put together by one Dallas video production company to help companies meet these needs.
1. Keep Your Goals in Mind
Before any step in the production process can be taken, companies will need to decide what their ultimate goal will be in creating these videos. This will mean answering questions about who the intended audience is, what message is trying to be imparted to them, as well as what type of results should be expected.
2. Touch On Customer Concerns
For those videos target towards a company’s customers, like any good marketing tool, that video needs to be able to serve a function in answering the customers’ questions and addressing any concerns they may have. This is the part in which companies should be able to lay out the needs of their viewers and illustrate why they, and not their competitors/ are best suited to solving these needs.
3. Tell a Good Story
Rather than risk boring viewers by creating videos that are nothing more than lists of recited facts about the organization and why customers should choose them, one of the greatest benefits of videos is that they offer companies the ability to tell go above and beyond this and to tell their story to the viewer, creating a dynamic, emotional link which will make a much stronger and longer lasting impression.
4. Demonstrate
Yet another great benefit offered by videos is in the ability they grant companies to do far more than simply tell customers about their products and services and why theirs are the best, but now companies can actually show these things to the viewer through demonstrational videos. It is one thing for a prospective customer to see or hear a list of facts about why this or that company’s products or services are the best, and an entirely different thing for them to be able to see this for themselves.
5. Make a Call-to-Action
It is not enough to simply show viewers why they should choose one company over another, but in order to be truly effective, just like any other marketing medium, videos should create a call-to-action to spark their viewers into taking that first step to becoming customers. This can be as simple as guiding the viewer where you want them to go by asking that they click on a link to visit the company’s website or to fill out a lead generating information form.
Given the rapid growth seen in web video production over the last few years it seems that it won’t be too long before companies that have failed to take this next important step in their marketing strategies will find that they have fallen far behind in the rat race that is today’s cutthroat business world.
Written by: Scott Cox
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