Tips for Producing a Web Video
Web videos have simply taken over social media platforms. If you want to learn how to bake a cake, tie a tie, fix a tire, get a personality, or find yourself, it can be found in a web video. Viewers prefer to watch a video instead of reading text.
It is as easy as that. Video usage will only increase with each year producing higher quality and more innovative videos. The presence of web videos allows businesses to provide a great source of information about the company to the viewers. If these tips are not taken into consideration, then it will be a bunch of useless crap that will be associated with the company.
With short segments, the company can include various topics about the brand, ultimately educating the viewer with their strategy. A viewer will be more influenced through a video than through text because it stimulates the mind and eyes, almost like a drug. We need that visual fix to stay alert and keep us going. Go ahead, burn your books and keep yourself warm because we all know that they will not be read ever again.
All companies need to jump on the bandwagon and produce web videos for their business. If you do not have a video on your homepage, say goodbye to your business. It isn’t so much of a goodbye, but rather an injustice to your business and revenue. It saves time and money and is a great tool for promotion and increasing sales. It gives your company a leg up.
Producing a catchy video will crush the competition, setting the company apart from the rest. But, a few necessities need to be taken into consideration when producing a web video so it will not be trashed.
Hiring a video production company is your best bet. A video production company will help produce the highest quality videos that have spunk and are aesthetically pleasing. A great production team will assist each step of the way, from writing your script and filming, to editing and adding in special effects. Don’t try this at home kids. Trying to create your own script and your own video will be a disaster and more often than not, it will look very unprofessional. Unprofessional is one word no one wants associated with their company or brand.
To get an idea of a video production company’s previous work, search for their page and see if they offer any examples. They should list all of their services and provide inside knowledge into the world of video production. They should also list their pricing so a potential client is not left in the dark. If choosing the path less taken, that is, producing it yourself, be aware that it has potholes and sewage. Also be sure to implement the tips of the trade.
First, write a script that is to the point. A script that actually gets the message across is key. It is absolutely the most important step to any video. A carefully thought-out outline should include all of the points necessary to make potential clients aware of the business. Secondly, use all the right equipment when producing a video. Using your iPhone or flip camera will not be sufficient unless it is Oscar worthy material, which is doubtful. For shoots, use a well-lit indoor location, such as an office or a studio. Indoor locations will cut down any unneeded background noise and the environment will be in control. After production has wrapped up, spread the video like wildfire. Embed the video on your homepage of the company site where it will be the first thing your visitors will see.
A high quality video will produce excellent results for your company.
J.T. Moore, CEO and Founder of Killer Production, was interviewed by Olivia Oslin.