Using Video Marketing to Promote Your Business
Using web videos has become the ideal means for businesses to promote themselves and market their products and services online. This can be attributed to a number of factors, from the easily accessible nature of web videos, their ability to capture the viewer’s attention in a matter of precious seconds, and the fact that videos have been shown to rank much higher than text-based articles in search engine results. Any business not currently making use of web videos has put themselves at a tremendous disadvantage to their competitors. These days, people are trying to find the quickest, most stress-free means of accessing information online. With the gradual decrease of people’s attention spans, however, text content no longer represents the fast, entertaining means of information conveyance that web users are looking for. Videos, on the other hand, can go viral in no time at all, and can continue to promote your business so long as the content remains entertaining and relevant. In order receive the full benefits that web video marketing has to offer, you will first need to follow a few simple tips to ensure that you produce the best video possible.
First, you will need to carefully plan out what it is you want the message of your video to be. You will also need to decide on the intended tone and nature of your video, such as whether it should have a more humorous or serious air. From here, you will need to write a script that hits on all the important points you want to convey. Failing to follow these initial steps can mean that the finished product may miss its mark, with the result that viewers could lose interest and will neither be motivated to share your video further, nor inspired to pursue your company’s products and services. All experienced video production professionals work from a carefully planned script.
In order to play to the average viewer’s short attention span, you will also want to take the length of your video into consideration. The trick is to find an ideal length that will avoid boring the viewer, while at the same time making sure that all of your most important points are addressed. The ideal length to aim for is somewhere between two and three minutes.
When it comes time to film your video, be sure to choose a location that offers few distractions and won’t detract from the video’s content. If you intended to shoot in a public location, you may need to seek permission beforehand. In general, the ideal filming location would be a quiet room in your home or office where you have control of the environment and can take your time and make adjustments without having to worry about any external factors.
Once your video has been successfully produced, the next step is to share it on the internet. Begin by embedding the video on your company’s website where it will be seen as soon as a visitor enters the page. Also, don’t forget to take advantage of social media outlets such as YouTube, Facebook, and Twitter, which will allow a great number of people to view your video and share it with friends. With a little bit of luck, your video will soon go viral, expanding your company’s marketing reach further than you ever hoped possible.