Using YouTube to Promote Your Business
While there are a number of video hosting and sharing sites in existence, none is more popular or far-reaching than YouTube, which demonstrated this fact with more than one trillion video playbacks in 2011. While the variety of content on this site ranges widely from comic skits and music to informational videos, a number of businesses have realized in recent years the vast marketing and promotional potential offered here. With the introduction of video SEO, YouTube has shown that it possesses limitless promotional opportunity for businesses attempting to tap into new audiences. Though it may not be immediately apparent how YouTube can be used to promote your company, it takes only a few simple steps to draw in viewers and turn them into potential customers.
The first step is to produce a professional quality video that will attract the attention of YouTube viewers and which will spark conversation and encourage sharing. While you can create a video on your own, the preferable option is to employ a professional web video production company that will help you through every step of the process, from writing and filming to the marketing and placement of the video.
The next step is to make sure the video is properly titled and tagged with relevant keywords, so that when viewers search YouTube for related content, your video will pop up in their results. This will also allow your video to be found through Google and other search engine queries. Another helpful tool in raising your video’s search ranking is to include these same keywords in your video’s Meta description as well. It is essential that you include your URL in the video’s end credits so as to lead viewers to your website. This link will allow interested viewers to jump directly to your company’s site in order to learn more about the products and services, turning viewers into customers.
Another means of increasing your web video’s Internet presence, thus amassing more views, is to embed the video on your company’s site. Here, you will be able to once again increase its potential search ranking by the repetitive use of the previously mentioned keywords in the text content surrounding the video. But, no matter where you place your video, you should always make sure that it is set up to be interactive, allowing viewers to post comments, rank, and share it across other social networking sites. In doing this, you will be enlisting your customers to help further your marketing campaign for you.
When it comes to marketing your company’s products and services online, always keep in mind the social phenomenon that is YouTube and the limitless marketing potential that it provides. Just remember that more views mean more visitors, and more visitors equal more customers. By taking advantage of the potential offered by YouTube, a site that brings in millions of viewers per day, just imagine the scale of the audience that you could be reaching out to, and at so little cost to yourself.