As more and more companies begin to create their own web video marketing content, most become so caught up in their concerns for planning, filming, and editing material carefully designed to play on the emotions of their target audience, that they often neglect to recognize the real significance of what is perhaps the most important aspect of the entire process: the placement and sharing of these videos. No matter how good or bad a video may be, these endeavors are already doomed to fail if companies do not effectively tag, place, and promote this content in such a way that it will ultimately reach the target audience for whom it was intended. To help solve this problem and help companies learn to properly tag their video content for search engine optimization, one Dallas video production company has put together these important guidelines for successful SEO strategies.
For starters, companies need to understand what it means to tag a video with keywords and how these keywords are determined. As of yet, there is no system capable of analyzing videos in order to produce effective keywords. Therefore, it falls to the video’s producers to analyze their own video content to best determine what characteristics of the video and its subject matter best define them and can be translated into a few concise and carefully chosen words capable of communicating the video’s message.
Next, producers will have to take the title of their videos into consideration. Here, companies will need to find a balance between being overly simplistic and generic, and being too unique to the point that they are unrecognizable to search engines. A good title for a video needs to be just simple enough that it is memorable and easily picked up by search engines, while at the same time being just complex enough to allow the video to stand out.
One concern that must be given to this subject is the possibility of being unintentionally misleading in the selection of their keywords. This can be as simple an error as the misuse of one word to mean another, such as using the word “YouTube” in place of “online video.” As small and insignificant as a mistake like this may seem, they could still potentially result in these hard made videos being overlooked or even possibly rejected as spam. Therefore, it is extremely important that very careful consideration is given to the keywords a company chooses to make use of.
Finally, companies will need to learn where to use these keywords in order for them to be as effective as possible. For starters, keywords should be used in the video’s title, as was already briefly touched on. Keywords should also be used in the Meta description of a video, as well as to saturate any text content which may surround the video. It is through this complete subversive use of keywords that companies are able to ensure the effectiveness and reach of their web video production efforts.