To help guide companies as they begin attempting to produce their own web video marketing content, one Dallas video production company has put together this list of the top five rules these companies will need to keep in mind in order for these efforts to be as successful as possible.

While the creation of quality web videos may not be a simple task, the content of those videos should be kept as simple as possible. One of the great benefits of videos is their ability to break down complex ideas and information and communicate it through such a simple means. To ensure that videos do not become overly complicated, each video should only contain one message to be shared as clearly as possible. Also, though they are all right to use in moderation, producers should avoid the excessive use of graphics, long dialogue, and other visual and auditory stimuli. So, in order to be as effective as possible, remember to keep things simple and that moderation is key.

As an extension of the previous point, one of the golden rules of web video production is that video content should be kept short, sweet, and to the point. One of the reasons online videos have become so important is that they can convey a large amount of information in a brief period of time, effectively playing on the short attention span of the general audience to share their message before the viewer loses interest. Therefore, video should be kept ideally within a two to five minute length for maximum effect.

Trying to make use of outdated video technologies, techniques, and content styles will get you nowhere fast. Producers will need to do their research in each of these areas to see what kinds of video content are the most popular right now, and what cameras and software are the newest. While creating a cutting edge video will effectively help draw in viewers, an outdated video can actually do more harm than good in the long run, turning viewers away from this and future videos that the company produces.

When it comes to sharing their message, there are three kinds of videos that have proven to be the most effective; these are educational, informative, and entertaining videos. While the popularity of entertaining videos may seem the most obvious, the other two options have also proven themselves to be highly effective, and can actually be much simpler to create.

The whole point of any video production effort is so that video content can be viewed by an audience, and, in turn, to induce a positive response from those viewers. For this to be successful, producers will need to carefully consider who their target audience is and how this content can best be fashioned to cater to that audience. For a video marketing strategy to be successful, companies will have to keep their target audience in mind throughout the entire process, from message being shared, to the style used, and the means by which these videos are ultimately shared.