You’ve got your webpage set up. Now what? Now you need to bring people to so they can see what you have to offer. An effective tool in grabbing a web surfer’s attention is the utilization of a web video strategically placed on your webpage. Since the explosion of video sharing sites such as YouTube and the increasingly cheap cost of video cameras and ease of capturing video, a vein of marketing entertainment has been created, increasing your chances of getting website traffic that can lead to important sales.
There are specific types of videos that you can use to promote your site. Here are five:
Product Evaluation– When people want to look up information, they go to the internet. Find the exact slot that your product fits. This will ensure maximum searchablility when someone types in a certain keyword or phrase into the search engine. Associate yourself with other products as well. When you do this, you present yourself as an option to customers as well as drive traffic to your site and make it easily accessible. Evaluate other products as a way to associate yourself with them, and then use these product evaluations as a way to find keywords for your product.
How-To Videos– Find out if your audience is coming to your site to obtain more knowledge about a certain product or other how-to information. If this is the case, provide them with a web video that will offer this information. Chances are if you give them what they want, they will keep coming back. Stay on your topic and make sure your video accomplishes the task you are helping your audience to solve. By doing so, you will gain high standings in search engines and bring more traffic to your website. Provide a link along with your video so that once it is viewed, your audience can go straight to your website for more information.
Video Testament– Find your satisfied customers and have them film a short video for you, verifying their satisfaction. With technology being small and cost effective, it is easy to find someone willing to give a candid testimony of your product or business. People relate more to testimony from their neighbor and this creates a trust within a community to your company.
Dialogue– Schedule an interview with someone that has authority or power within your type of industry. People will be drawn to the fact that you are brushing elbows with the top players in your field. Keep interviews brief and uncomplicated. Then, provide your audience with a link to your website underneath.
Live Stream– If you are in a business that demands you to show off your work, a live stream is a good way to provide a real-time creation of your product. This is efficient in areas such as baking, where you can create your whole product on video. Website builders like WebStarts makes this an easy process.
Most traffic on the internet is an effect of web video, so it only makes sense to add one to your website to increase internet visitors to your site.