As more and more companies begin to take advantage of web video production to incorporate into their web marketing strategies, companies are now beginning to look for means of extending the use of these videos to really get as much of their money’s worth as possible out of this material. To help companies make the most of their video content, one Dallas video production company has compiled these nine techniques to show companies how best to repurpose their web videos.
Transcripts – Perhaps the most obvious and elementary of techniques to extend the use of a web video is by creating a transcript that can be added to the page around the video. With text content around videos that contain select keywords relative to the video’s content, companies can drive up their search engine results through SEO techniques, ultimately drawing in more visitors to their site.
More Text Content – Building off this previous point, companies can use the transcripts from longer videos to be posted as blogs and articles. Also, if companies have produced a series of videos, such as tutorials, then transcripts from these videos can be compiled and, with a bit of editing and work, an ebook can be produced.
Blooper Reels – Though this may not be ideal for just any company, companies can cut together some outtakes to create a blooper reel. This can help to take the human element of the company one step further to humanize the organization. To share these videos, companies should consider creating a secondary YouTube channel to separate this type of content from their more traditional web videos.
Behind-the-Scenes – Along these same lines, companies can make use of behind-the-scenes footage to create alternative video content for the viewer’s entertainment. During their next video production efforts, companies should consider shooting additional footage during downtime to give viewers a “making of” look at their videos.
Podcasts – With video editing software, companies can separate the audio and video components of their web videos and, if the audio is strong enough to stand on its own, such as interviews, speeches, or presentations, they should consider posting this content on its own to iTunes and other podcasting sites.
Still Images – Given that many web videos are shot at thirty frames per second, videos that are a few minutes long can contain tons of potential still images which can be cut from the video as a whole and reused. While some of these images can be posted to photo sharing sites, like Pinterest and Flickr, others can be used on the company’s website, blog, Facebook page and Twitter.
Presentations – Depending on the type of the video content in question, companies could consider cutting extracts from these videos to be used in PowerPoint and slideshow presentations.
Series – For videos that are a bit longer, companies can cut these into a shorter video series of videos to be posted to their website, Facebook page, and blog.
Comments –Take the time to read through the comments posted by viewers to get a better idea about what companies should change in their future web video production efforts.