Web Video Success: The Crucial Elements
Video marketing is visible just about everywhere you go, in any form. It is visible on television, looping monitors, the Internet, and so on. When you finally decide to take the leap to become more socially aware, how do you even begin to create your own web video? It really is not as daunting as you think. There are core elements of producing a web video that need to be taken into account before production begins.
Nothing is more important than the script. Writing may not be the most exciting part of the video production process, but it is the most crucial. Without an effective script that gets your message across, the video will not be successful. It is definitely a lot harder then it seems to produce a worthwhile script. It is absolutely necessary to write a script that is relevant to your client’s business, has the necessary details, and a call to action.
The Human Equation:
Nothing in this world sells better and relates more to viewers than a human presence. Obviously a face-to-face experience is not possible through a computer monitor, but a virtual spokesperson is the next best thing. If your company has the budget, it is recommended that a professional spokesperson deliver your message. They know how to present the information in the script and deliver the message powerfully. Presentation is key. Through their strong inflection and body language, the message is conveyed. If you are on a tight budget, use a professional voice-over talent. You DO NOT want to deliver your message in text. Reading text-heavy videos, webpages, and so on is too tedious for most viewers, and there is a chance they will skip the video altogether.
It is extremely important to illustrate what is being said within your video presentation. Visuals are a must in any professional video presentation. We not only want to hear what is being said, we want to see what is being described. Remember this: the more senses (sight, sound) and emotions (motivation, desire) that are involved, the better the video will perform. Videos are designed to offer a great visual and audio experience while delivering a specific message.
Animation serves a variety of purposes. It is impressive to your viewers and clients. It adds to the perceived value of the product or service as well as the company. The visual appeal resets the viewer’s attention and keeps them more engaged and interested in what is going on in the video. After all, who wants to sit and listen to a talking head for two minutes?
Do NOT forget a healthy call-to-action. You have to tell your viewers what you want them to do, or they won’t do it. Your call to action may be “Give Us a Call Today”, or Fill Out the Form to Your Left, or “Visit Our Showroom”. Be sure to really sit down and consider your options for a call to action, and keep it simple. You definitely don’t want to sound like a pushy salesperson. The point of the videos is to offer reliable information and offer viewers a way to learn more about your product.