Web Videos as Effective Marketing Tools
Web videos are a proven way to effectively market your company on the internet. Online video marketing is a creative and exciting tool intended to pique your audience’s interest. This can lead to generating more traffic to your site, which you can then convert into a possible sale.
Popularity of videos is increasing. With technology becoming increasingly smaller and less costly, videos can be viewed anywhere. The demographic of viewers is expanding all over the globe. YouTube has made uploading and sharing a video simple and has led to this sort of media being the most shared on the internet.
In a recent CNN Money poll, it was recorded that web videos constitute 53 percent of content on the internet. Billions of people notice when you upload a video on the web. Companies are taking advantage of this opportunity to expand their businesses all over the world.
With YouTube’s development, it has now become the second most used search engine behind Google. Some reports confirm that the utilization of web video will increase by 78 percent by 2012. Currently, YouTube receives about three billion views per day. This is a powerful form of media and, if used correctly, can provide success.
The whole goal of your website is to lead to conversion. A conversion occurs when a visitor to your website becomes a buyer of your service or product. Placing a video on your website and to YouTube is an excellent way to increase you rates of conversion. These rates vary depending on the quality of video that you produce. If you create a poor video, it will directly relate to your business. On average, there is about a 400 percent conversion rate for people who watched a video compared to those that did not. So according to this, you can increase your conversion rate 4 times by uploading a video to your site.
Other case studies conducted also show how videos can dramatically increase your conversion rate. According to Golf.com, 85 percent of people that watched a video were more willing to consider purchasing the item than those who only read text. In another study done by ComScore, it showed that 64 percent of people who saw a video would be more willing to purchase the item. These studies prove that your chances of creating sales increase when you use a web video to market your product through the internet.
In other studies, it was shown that a person would, on average, spend ten more minutes on web pages that contain a video versus those that do not. Since attention span has decreased with information being easily accessible, a person can be very discriminate about the material being given to them. A web video is a powerful tool that can capture your audience’s attention and leave them wanting to know more information or possibly purchasing your item.
The web video has been an effective component when it comes to generating sales and grabbing your audience’s attention. It has also proven to lead to more conversions and keeping people on your website.