Web Videos: Convert Viewers to Clients
Web videos should act as transformers. Just as Optimus Prime transforms from a car to a combat fighting machine, they should transform a visitor into a client with a simple click of the mouse. The video should suck you in, and infect your mind and soul, leaving nothing left but the remnants of the video. Sharing a video on your homepage and through other search engines, such as YouTube, is an effective way to promote your business and potentially gain new clients.
These videos can tell your company’s story, talk up your products and services, and turn visitors into sales. Put whatever you want in your video, but if you want it to be good then add those things and take out the crap. You want your web video to be attention-grabbing, steer them in the right direction, and help them navigate through the site. On the other hand, your web video can bore them to death with a bunch of fluff and that isn’t going to do anything good for anyone, but who wants that?
First and foremost, think about the message that you want to convey through the web video. Not only should a web video inform, it should also accomplish a number of other things. Do not make the message hard to understand or hidden because then you have FAILED with your web video. Ok, not really but a web video should leave the viewer wanting more, not wanting less. The video should give just the right amount of information to leave the viewer hungry to find out more about the services, contact information, or anything else. It should not overload the viewer with too much busyness. Nobody wants to bite off more than they can chew.
Using humor in the web video doesn’t hurt either. It can often help the recall rate of the information that is presented through the web video which helps with communication of the video. Humor can be used however you wish, but be sure to keep it within an appropriate time limit. Be it a dancing/two stepping cat, some hot models, or babies…whatever. Make it work and make it personal, relatable, and funny. The more engaging the material is, the better. Whether or not a sale is completed, the video should be able to perform successfully and generate traffic to the site. A web video’s success can be measured by how many visitors are entering into the site, how many times the video has been redistributed, and, most importantly, how many leads are generated. If you are clueless about all areas
of video production, sit your butt in a chair, get on the Internet and search some videos. Grab your popcorn and a six pack and watch a few.
That is the ultimate goal of a high quality web video and it can be reached if done correctly. As stated above, the web video should be able to convey the message clearly and concisely. The video should implement all of the necessary points of your business along with the right contact information. Construct the video to where the viewer knows what they are watching and not sitting there wondering what the hell is going on the whole time. You do not want them to be in the dark…mentally and literally. The video should be visually pleasing by having various visuals, graphics, and even charts to demonstrate how business is conducted and how the services work. Throw some pretty faces into the video to give it some umph and to keep the viewer’s eyes on the video. Bottom line, make it interesting, relatable, and smart. No one wants to watch a boring video.
Make sure that the contact information is also clear and noticeable upon viewing the web video. In order to complete the call-to-action, the viewers need to be aware of how to contact the right individual about the company’s services. It would be beneficial to have the information big and bolded, not in the fine print where no one can find it.
It has been proven that a website has ten seconds to grab the viewer’s attention. Chances are that the visitor will not return to the site if those ten seconds does not get the job done. Therefore, capturing the viewer’s attention and keeping it is key. Producing a high quality web video is the way to capture the viewer’s attention, especially those crucial ten seconds. Toss in some crazy shit into the mix to keep it interesting.
J.T. Moore, CEO and Founder of Killer Production, was interviewed by Olivia Oslin.