What format should my web video be?
After the video production process has been completed, the video is delivered in an HD version and a compressed web version. The two final versions are in different formats, not the same format. Do not mix these two up. The versions are sent to you unless you want every single thing incorporated in which the company will need an external hard drive.
Establish how you want things done beforehand so nobody, including yourself, freaks out. To go on with it, the HD version of the video is in Apple ProRez and the broadcast quality is in Kodak. The compressed web version is in H264 Kodak. Boom, there you go. The two formats of the two different versions. Easy as that, do not confuse the two. Once these versions are delivered to you, you can rest assured that the process has been completed. The video production company does not need to hold your hand through the process any longer. The next step for you is to do something with your video besides the intended, primary purpose. Share it for the world to see. Post it to your site, blog, social media sites, whatever just get it out there.
J.T. Moore, CEO and Founder of Killer Production, was interviewed by Olivia Oslin.