Do you want to be like everyone else? Or, would you rather stand out? Everyone uses plain text. Text does not display emotion, entertainment, excitement, humor, or any sort of emotional distribution. Text does not capture the moment or the meaning of the message like a web video does. The more senses that are involved in a web video the more successful the video will be. Text does not fulfill this aspect. Who wants to read…
…the material anyway? Most everyone prefers video content over text. The greatest selling tool in the business is still and will always remain a human. Nothing is better than a having a person talk about your company in regards to selling a product. The viewers respond and engage in what is being presented with the use of a human rather than plain text. Yes, text is cheaper but your overall views and engagement levels will not be up to par to your expectations. Consider the job of a web video. A web video is a conversion tool. Its main purpose is to convert visitors into leads or sales. If executed correctly, a web video will drive visitors to your site generating revenue. It has been proven that a web video is ten times more effective than plain text. Save your viewers the boredom and lack luster aspect of text and pay to produce a video. It will save you in the long run.
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