Why Followers are “Unliking” or “Unfollowing” Your Brand
Ever notice someone decided to not follow your page anymore on either Facebook or Twitter? Maybe it was one person, or two, or many more to follow. What could you be doing wrong? Apparently, many things. There are a few main reasons why your followers are not your followers anymore. First of all, stop blowing up their newsfeed. No one wants to see a post from you every second.
You are cluttering their social networking site which is not what they intended. Be subtle with your posts. It is not necessary to announce your presence in the social media world with overkill. After you have cut back your posts, be sure the content is sufficient and entertaining. Think about it. Who is really going to read a two page post? Spice it up, make it fun and edgy, and maybe throw some sarcasm in there. Use your dog or your kid to jazz it up a little. Make sure your posts are not too promotional to avoid gaining a reputation of having a “big head”. Another way to lose a follower is to offer only one deal. Give your audience something to work with. You have to buy people’s affection, so give them some promotional deals or offers. That will keep them coming back for more, even the cheapos.
J.T. Moore, CEO and Founder of Killer Production, was interviewed by Olivia Oslin.