Multiple Platforms…Harmful or Helpful?
With so many social media platforms available, it’s hard to have an active account on all of them, let alone two or three, with constant activity. Many companies and employers use Facebook, Twitter and LinkedIn as their main social platform, and constantly upload pictures, links, and posts while generating constant information each day about the goings on internally. Is that too much though? Or maybe too little?
The 2012 Social Media Marketing Industry Report states that “85% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in their market exposure.” That’s a huge percentage!
While it may be worthwhile to have two or three accounts active, focusing on the sole platform that will be more effective to your company is the way to go. Whether it’s “tweeting” and “tagging” on Twitter, or uploading pictures and updating statuses on your Facebook page, drawing in attention is key. Someone may be using Facebook and be searching for the same company as someone else on Twitter, and both are linked to the exact same site. BAM! Instant gain in traffic. Posting a “status update” here and a “tweet” there can help promote and attract more consumers and visitors to your website…so keep posting!