What the Heck is an Infographic and Why Do I Care?
The word infographic is short for “information graphic.” In layman terms, an infographic is a method of presenting information as a visual story. If you’ve ever seen a weather map or a map of London’s Underground, you’ve seen a type of infographic.
Infographics are a rising star in the world of writing. People tend to get bored reading page after page of text; therefore, they don’t easily absorb or remember the content. As most of us are visual learners, it’s important for writers to present information or data in an interesting format that includes graphics. If statistics are important to your business, but you have a tough time getting anyone to actually read them, you might want to create an infographic that contains the essential data, presented in a graphic format. It will turn your important, but rather dull, statistics into a picture book for adults.
You can use infographics for a variety of information. If your product requires a user guide, infographics can create a visual shortcut to enhance or replace the user guide. You can use infographics to convey company news or events, or on a map to point out landmarks. Infographics are also great as marketing or planning tools. Using infographics on your company’s website can boost your search engine rating and generate web traffic.
Still not sure about what an infographic is or looks like? Check out this link to an infographic on social media planning for businesses. Enjoy!